ESPN advertising campaign for the 2010 FIFA World Cup

ESPN's advertising campaign for the 2010 FIFA World Cup is a celebration of the World Cup and the host country, South Africa. The mural series includes 33 original pieces of artwork, one for each participating country and one general World Cup piece. Pictured above is the piece for the United States team. Each poster portrays the team's plight or essence as it enters the country for the World Cup. The posters mimic traditional hand-painted African signage and movie posters found in the streets and townships across South Africa. This campaign is beautiful and can be found all over Philadelphia, in sports bars, bus stops and transit. I've really enjoyed it.

To view all 33 posters, click here.

The paintings were created at AM I Collective Studios in Cape Town, South Africa.

Hot off the press

We received plastics today for two new programs: TacoBell Payroll and Comcast Payroll. Check em out! The designers at TacoBell decided to brand their card. I think this program will see a high enrollment due to the funky card. Heeeey spicey sauce packet. We convinced Comcast to use a pearl overlay, creating a shimmer effect, on both back and front. White cards turn out rather dull without it. We also chose a silver magstripe, ooooh lala!

In the News

I subscribe to NYT ad columnist Stuart Elliot's In Advertising, a free e-mail newsletter worth the read. It contains top industry stories and notable new campaigns. 160 made the news.....AGAIN!! Yeeeaaah Philly!